Ivan Majorov
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Healthtech landing page

Niko - landing page for a nicotine-free app

Explain the value of a nicotine-free app, show the SOS scenario, relapse diary, progress, and a soft start without pressure.

Desktop
Niko - landing page for a nicotine-free app — desktop
Niko - landing page for a nicotine-free app — mobile

Role

Structure, landing copy, mobile product presentation, and frontend implementation of the static page.

Stack

HTMLCSSJavaScriptContent system

Evidence

Concrete project fragments

Product scenarios

The landing page shows concrete moments instead of abstract value: craving, relapse, recurring pattern, and daily rhythm.

SOS button for craving moments
Return plan after relapse
Pattern diary without shame
Progress, money, and goal as visible motivation

Tone and structure

A key part of the case is the soft tone: the app does not blame or reset the user, it brings them back to the plan.

Hero without pressure
Niko approach explanation
Statistics as context, not fear
Final CTA into demo mode

What was done

Landing structure around app scenarios
Mobile mockup with progress and SOS actions
Approach, proof, and four-situation sections
Copy layer with data-copy-key and a separate copy file

Context

The public landing page is available as a static project. It includes a separate copy file, so text can be changed without manually searching through HTML.

Focus

The focus is not to sell a generic quitting app, but to present a supportive route: SOS, diary, relapse plan, and daily progress.